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mEducation : A new drive

Need not say that education is one among the most lucrative and evergrowing segment from business perspective. No doubt why huge investments are made by companies in education sector. Recently I got to know about Hungama’s tie up with Aptech. When I dig deeper into it, got to know about a new untapped segment to be aggressively tapped by Hungama, and the segment is called as mEducation. What is mEducation? mEducation...

Twitter Campaign Anything4Jetta by Volkswagen

Twitter Campaign – Anything4Jetta Yet another superb campaign by Volkswagen, this time they have used Social media. It was like yet another normal office day, I logged in to Twitter and as a routine looked at the trends. It was #anything4Jetta at the top. It was curious to see what’s happening there. People are going crazy with it. I too get little deeper into it to see why Volkswagen decided to go Social. Why Social...

Business with Emotions ?

BUSINESS WITH EMOTIONS ? As the online communication has prevailed widely, the use of icons representing the mood of the writer has been a great step in this area. Before these symbols (emoticons or smileys) became so popular, I am sure there were much cases of miscommunication than as of now, however their importance is not only limited to chats, emails, instant messaging. They could be of great help in any type of written...

The Google Plus Strategy

Google plus has created enough Buzz now. The social media space is changing drastically. All the social media enthusiast must be interested to see the features war between the two companies (Facebook and Google) for their social networking platform There is a question running around about the success of Google Plus, as it has given two big failures as Google buzz and Google Wave. Hence a big chunk is skeptical about the...

Print adverts Vs Online adverts

Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats. As ads continue to disseminate, advertisers must adopt strategies that address the target market and stand out among the ad clutter, leading viewers to notice, consider, and recall the ad’s message. So the question is which kind of OOH advertising to follow? Print advertising or online advertising? So print advertising, as per...

AMBIENT MARKETING: EXPECT THE UNEXPECTED

If we sit and analyze the advertising world today, we may come across few developments. Wikipedia acknowledges mainly four of these. A decline in the power of traditional media, a greater demand for point-of-sale communications, need for precise audience targeting and increase in versatility. This led to the development of ambient marketing. Ambient was first used in relation to advertising in 1996 by Concord Advertising, a...

Ad Attacks

Companies spend a lot of money on naming their brand , researching about their audience’s needs, positioning it accordingly, targeting and advertising it, hoping their brand identity scores a basket in the image formation. And what do they finally end up doing? Ad attacking  their competitors. What do you call this? Another marketing stratagem? Some 7Ps jumbled magic? Or is it some plain tactic ignorance? Well I’d say the...

Google Plus, What Next…

Social networking as a business has been evolved from connecting with friends on Friendster, building groups on MySpace to creating communities on Orkut and then to another world like Facebook which has set many social networking standards. Strategy: I always say Facebook renovates and Google innovates, meaning Facebook has done vertical integration or growth by building various features into single product, but Google is...