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Why the hell she don’t say it Directly??

I got a message from a girl; it says- “Sometimes ‘Sorry’ means ‘It’s not my fault it’s yours, accept it; it would make me feel better’……” “Sometimes ‘Good Night’ means ‘Don’t keep the phone silly, I want to talk more’…….” “Sometimes ‘Take Care’ means ‘I am not well and need to be cared...

Customer Centric Innovations in Daily Life Example...

Customer Centric Innovations: Yesterday I was watching a TV Commercial; it was a TVS Scooty Advertisement. It was about the side balancing wheels in Scooty… Learning Scooty is no more difficult for girls now. Scooty is in market for several years but a little innovation made the product even better. Nowadays companies are focusing so much on Customer Centric Innovations. Let’s have a look at some of the examples which...

MingleBox – A story cum Case Study

MingleBox – A story cum Case Study Few days back ‘MingleBox’ was in news to launch a portal for selling Online Admission Forms of various MBA colleges. The news made me even more interested to know more about mingle box, how it is evolved and what all expansion modes it can have. It was interesting to dig info about Minglebox from marketing point of view. Because MingleBox can be a good case study as they changed their...

35 Crore Ad Deal with Amir…. is it to ‘...

Recently there was news about Amir Khan being paid 35 Crores for an Ad deal with UAE Based telecommunication provider ‘Etisalat’ for three years contract. It made me think “Is paying such a huge Amount is worth for an Ad deal or Celebrity Endorsement”??? Certainly I couldn’t make my mind to justify the deal. I feel that celebrity endorsement can help a brand to have a reach in mass market; but I don’t know how much...

Collegekhabar; Engineering College Ranking by Stud...

Every year many Indian colleges ranking has been published in India by Mint, Outlook IndiaToday etc. Every one has there own criteria for evaluating colleges on different parameters. Criteria like Intellectual capital, Infrastructure and placements etc are the major determining factors. The participants to the survey are College faculties and the Survey agency. But most often the most important segment of the ranking;...