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Axe: Digital Ad

Company:          HUL Brand:               Axe Deo Advt. Type:       Digital Advt. Agency:   BCWebwise, India Advt Title:         Formula1 My Views: ‘Master the art of Seduction‘. Axe has already created a positioning of sexual attraction. Same has been followed in the above Digital Ad. The advertisement comes while browsing makes you to have a look at ‘www.axeunlimited.co.in’. I guess such adverts...

Camlin: TVC

Company:       Camlin product:          Permanent Marker Advt Type:     TVC Advt Agency: Lowe, India Advt Title:      Rudali My Views: I personally liked the Ad. A good mix of humor while conveying the message of the product. Advertisement start with the text, attracts your attention and makes you involved. The theme and background appeals to the rural India. In terms of recall, I found it...

TVS Jive: TVC

Company:          TVS Motors Brand:               TVS Jive Advt. Type:       TVC Advt. Agency:   Bates141, India Advt Title:         Friends “TVS Jive: The No Tension Bike” My Views: The advertisement is not much different than other two wheelers advertisements. The Auto Clutch technology is new in market so I feel that they could have presented a comparative performance to show that ‘auto clutch’...

Alpenliebe: TVC

Company:       Perfetti Van Malle India Pvt Ltd. Brand:            Alpenliebe Advt Type:     Television Commercial Advt Agency:  McCann Erickson, India Advt Title:       Monkey Theme:           Irresistible Greed Aadami Ho ya Bandar; Lalach Ek Shashwat Satya Hai !! My Views: Alpenliebe has come up with Kajol once again with the same concept ‘Irresistible Greed’ – ‘Jee Lalchaye, Raha na Jaaye’...

Banglore Traffic Police: Print Ad

Company:      Banglore Traffic Police Media Type:   Print Media Ad Agency:    Mudra Communications, Banglore Advt Title:      Talk Them Dead My Views: The advt. is simple as only single character is used in ad, I didn’t find much attribute to relate with. The Blood shown in Ad attracts your attention, but still as the message is not clear it makes you read the whole concept (means it becomes a point for focal...