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A Saturday; When Stock Market was open :)

I got up in the morning. As a usual habit opened the trading portal of JRG Securities. It was 10:AM; I was surprised to see that market was open (usually Saturday n Sundays are off). I was amazed, I just tried cross checking at rediff money, yahoo finance and economic times; none of them were showing market movement. But trading portal of JRG Securities was still working, I saw Suzlon @ 44.55 Rs, the best buy price. I bought...

Whisper Vs Stayfree: Marketing Study

Whisper Vs Stayfree: Marketing Study Brand Comparison: Whisper Stayfree Company P&G; Johnson n Johnson Target Customer 15-20 years females 15-30 years females Target Segment Premium Mid Tier Desired Positioning Premium but satisfies the needs both physically n emotionally. To stand out from queue. *Frame of Reference Sense of Security n Feminity Overnight protection n affordable Brand Personification Empathetic,...

Honda Unicorn Dazzler: TVC

Company        : Hero Honda Brand              : Unicorn Dazzler Advt Agency  : Oldschool Films Advt Typ        : TVC Advt Title       : Super Speed My Views: I posted the previous blog post on Pulsor 135 (Light Sports). I found a major difference between the Adverts of Unicorn Dazzler and Pulsor 135, it was the ‘Frame of Reference’. Frame of reference refers to the association a customer makes with the name of...

Pulsar 135 : TVC

Company        : Bajaj Auto Brand             : Pulsor 135 Advt Agency : Not known Advt Typ       : TVC Advt Title     : Light Sports My Views: Nice Ad. The Pulsor has been positioned as a sporty bike, a musculine bike with superior energy; So as the adverts are always focussed on nice stunts. In the given advert also, as the tag-line says ‘Light Sports’ the stunts are not dangerous but eye catching. The Pulsor...

New Rupee Symbol

New Rupee Symbol: My Views Finally on July 15th the new symbol of Rupee is introduced. I guess it is the right time to introduce it in the market, as in recent 4-5 years we have proven the world that the largest democracy of world have to guts to be the super power, be it signing of a nuclear deal with US or showing a comparatively better growth in recent financial turmoil; Indian Economy have proven the world. Indian...