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Startups should be VISION Oriented or MONEY Orient...

I had a brainstorming session with my colleagues some days back that being a start-up whether we should be Vision Oriented or Money oriented in approach. It was a difficult question to answer. We do face typical issues which I believe all startups face like managing cash-flow, development of idea, execution of plans, building strategy and off course sustenance. So while facing all that what should be our focus? During MBA...

Finally Munni ZANDU Balm ho hi gayi

Finaly ‘Munni Badnaam Hui’ songs controversy is ended up with a un-expected note that ‘Malaika Arora’ will be a new brand ambassador for Zandu brand of Emami. When all this exercise was going on.. I was just trying to figure out more information about following; Zandu Balm as a Brand and it’s Brand strategy? How does the word ‘Jhandu’ (pronounced same as Zandu ) came to the common...

Is Cadbury replacing Traditional Sweets and Kurkur...

I am going to talk about two products which I think are changing their positioning in order to penetrate and create a long term sustainability in Indian market. These two products are Cadbury and Kurkure. Cadbury’s recent commercial ‘Din ka Shumbarambh‘ is liked and praised by many people. The extension of ‘Kuch Meetha ho Jaaye’ from series of ‘Pappu Pass Ho Gaya‘, ‘Miss...

Customer Centric Innovations – part 2

Customer centric innovation: part 2 Some time back I wrote an article on Customer Centric Innovation where I took examples from daily life chores like VIM bar, Mc aloo Tikki and Scooty etc. I just saw one more recent example of G-Mail’s Priority Inbox. Innovation is the key to success. Gmail has very recently launched a new system of filtering emails, on priority basis. Is it a really Innovation or Modification?? I would say...

Iodex Headfast: TVC

Company         : Glaxo SmithCline Brand              : Iodex Headfast Advt Agency  : JWT, Delhi, India Advt Type      : TVC Advt Title       : ForeHead Canvass, Iodex : Iodex is in the market since year 1919. If we talk in terms of positioning ‘Iodex’ is being positioned as a balm used for general body pains, more preferably ‘below the neck’ pains. All the adverts are focussed in family environment,...