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Tata Nano: TVC

TATA Nano: Aapki Khushiyon ki Chaabi And there it came…I was wondering why are they not releasing a TVC for Tata Nano. It came and it came with everything it stands for.  I’ve been terribly bored of car TVCs of different car brands, which kind of look the same.  They will choose most picturesque locations,  and our ‘desirable’ car will be taking turns in slow motion or sometimes speeding on clean roads and then doing all the...

Vodafone 3G Adverts: personal Opinion

Vodafone 3G ad-How will it look like? I have been quite intrigued about something lately. And that is, the ongoing 3G hype in the market. Two prominent players in telecom industry have rolled out their 3G services(BSNL and Airtel). I have seen the TVC for airtel. What intrigues me is how Vodafone’s 3G ad would look like. Personally, I have been a fan of Vodafone’s ad for of course the high brand recall they have brought for...

Taalimar Entertainment: a new approach by Hungama....

Company:                                      Hungama.com Advertisement Type:               Series of Television Commercials Avertisement Agency:            Law & Kenneth Advertisement Title:               Taalimaar Entertainment Law & Kenneth struck the right chord when they rolled out with Taalimaar Entertainment TVC for hungama.com. In the TVC, they took actor Vijay Raaz and he fits best for the owner of Taalimar...

Mahindra Rise

Mahindra ‘Rise’ The USD 7.1 billion group ‘Mahindra & Mahindra’ had hired New York-based advertising agency StrawberryFrog two years back to create the new brand positioning. Above is the identity StrawberryFrog came up with. We already familiar with the logo and Mahindra but StrawberryFrog added ‘Rise’. I think this is the very favorable time for M&M to change their brand identity as they are growing day by day...

Marketing Promotions – Where is the Line ??

Where is the line??? Two days before I was sitting with my MD and discussing our communication plans, where should we advertise and by what means? So there I was surrounding by some really lucrative terms like advertising, branding, brand language, direct marketing, ATL, BTL, TTL, graphic design, marketing communication, marketing collateral, packaging, publicity, sponsorship, public relations, sales, sales promotion and...