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Amul Butter : Print Ads

Amul Butter : Print Ads

Company      : Gujrat Co-operative Milk Marketing Federation
Brand            : Amul
Advt Agency : daCunha Communications, India
Advt Type     : Print Ad
Advt Title      : Rupee Symbol, Jhat Mangni Pat byah,  Who Kha-Wo Kha, Bites

in a Hindi proverb style
With new Rupee Symbol
With Shakira’s Waka – Waka style
When Kites movie was launched

My Marketing Vichar: One of the best adverts I like are of Amul. daCunha Communications team shows their creativity with different happenings; may it be launch of Movie (kites for example) or Introduction of Rupee Symbol or Shakira’s Waka Waka, we can easily find the Amul adverts matching with these themes. The Adverts are successful in drawing attention.  In terms of brand recall I guess these Adverts do the good jobs.

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