nav-left cat-right
cat-right

Google Innovation Vs Facebook Rennovation

Very recently I read an article about Facebook launching ‘Facebook Deals’, it’s already being tested in few countries. What the heck!  Is that what Facebook mean to us? Won’t it diffuse the social image of facbook? In just few years, Facebook has emerged as largest networking site and is now ready to beat Google. Google – Horizontal Growth Google always had the philosophy of being the BIG...

mEducation : A new drive

Need not say that education is one among the most lucrative and evergrowing segment from business perspective. No doubt why huge investments are made by companies in education sector. Recently I got to know about Hungama’s tie up with Aptech. When I dig deeper into it, got to know about a new untapped segment to be aggressively tapped by Hungama, and the segment is called as mEducation. What is mEducation? mEducation...

Twitter Campaign Anything4Jetta by Volkswagen

Twitter Campaign – Anything4Jetta Yet another superb campaign by Volkswagen, this time they have used Social media. It was like yet another normal office day, I logged in to Twitter and as a routine looked at the trends. It was #anything4Jetta at the top. It was curious to see what’s happening there. People are going crazy with it. I too get little deeper into it to see why Volkswagen decided to go Social. Why Social...

The Google Plus Strategy

Google plus has created enough Buzz now. The social media space is changing drastically. All the social media enthusiast must be interested to see the features war between the two companies (Facebook and Google) for their social networking platform There is a question running around about the success of Google Plus, as it has given two big failures as Google buzz and Google Wave. Hence a big chunk is skeptical about the...

Google Plus, What Next…

Social networking as a business has been evolved from connecting with friends on Friendster, building groups on MySpace to creating communities on Orkut and then to another world like Facebook which has set many social networking standards. Strategy: I always say Facebook renovates and Google innovates, meaning Facebook has done vertical integration or growth by building various features into single product, but Google is...