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Facebook Affects Relationships

Marketing Liquor Brands

I always wonder about the way liquor is being marketed in India. I have been to Europe for quite a time, and have seen the way liquor is being marketed and sold there. The liquor industry in Asia is quite different than in Europe or America. That too in countries like India, we are still conservative with liquor marketing due to some cultural barriers. All this create an impact on the way liquor is being marketed in India....

Startups should be VISION Oriented or MONEY Orient...

Should Startups be Vision Oriented or Money Oriented??   Based on the discussions/comments on my previous post (say Volume I) I am glad to put down the opinion of some members of Startup community. So now here we are having the personal opinion of the people from startups based on their own experience. So lets start the debate once again. MONEY is a major resource and constraint as well for startups. Especially for the...

Haywards5000; Mardangiri and Hausla Buland

Company:      SABMiller India Brand:            hayward 5000 Advt Type:     Television Commercial and Street shows Advt Agency:  Jagran Solutions, India Advt Title:       Hausala Buland Theme:           Mardangiri My Views: The commercial has the theme of ‘Mardangiri’. A good commercial in terms of way of communication. The Sanjay dutt has an iconic personality of so called ‘Mard’; so he fits best in...

Startups should be VISION Oriented or MONEY Orient...

I had a brainstorming session with my colleagues some days back that being a start-up whether we should be Vision Oriented or Money oriented in approach. It was a difficult question to answer. We do face typical issues which I believe all startups face like managing cash-flow, development of idea, execution of plans, building strategy and off course sustenance. So while facing all that what should be our focus? During MBA...