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Taalimar Entertainment: a new approach by Hungama....

Company:                                      Hungama.com Advertisement Type:               Series of Television Commercials Avertisement Agency:            Law & Kenneth Advertisement Title:               Taalimaar Entertainment Law & Kenneth struck the right chord when they rolled out with Taalimaar Entertainment TVC for hungama.com. In the TVC, they took actor Vijay Raaz and he fits best for the owner of Taalimar...

Mahindra Rise

Mahindra ‘Rise’ The USD 7.1 billion group ‘Mahindra & Mahindra’ had hired New York-based advertising agency StrawberryFrog two years back to create the new brand positioning. Above is the identity StrawberryFrog came up with. We already familiar with the logo and Mahindra but StrawberryFrog added ‘Rise’. I think this is the very favorable time for M&M to change their brand identity as they are growing day by day...

Marketing Promotions – Where is the Line ??

Where is the line??? Two days before I was sitting with my MD and discussing our communication plans, where should we advertise and by what means? So there I was surrounding by some really lucrative terms like advertising, branding, brand language, direct marketing, ATL, BTL, TTL, graphic design, marketing communication, marketing collateral, packaging, publicity, sponsorship, public relations, sales, sales promotion and...