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Axe: Digital Ad

Axe: Digital Ad

Company:          HUL
Brand:               Axe Deo
Advt. Type:       Digital
Advt. Agency:   BCWebwise, India
Advt Title:         Formula1

My Views: ‘Master the art of Seduction‘. Axe has already created a positioning of sexual attraction. Same has been followed in the above Digital Ad. The advertisement comes while browsing makes you to have a look at ‘’. I guess such adverts are created with a purpose to bring visitors to the targeted webpage. So as the above ad did. Starting with a girl (cartoon) saying ‘Waana Ride With Me’ creates a eagerness to have a look at the complete advt.

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