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Twitter Campaign Anything4Jetta by Volkswagen

Twitter Campaign – Anything4Jetta Yet another superb campaign by Volkswagen, this time they have used Social media. It was like yet another normal office day, I logged in to Twitter and as a routine looked at the trends. It was #anything4Jetta at the top. It was curious to see what’s happening there. People are going crazy with it. I too get little deeper into it to see why Volkswagen decided to go Social. Why Social...

The Google Plus Strategy

Google plus has created enough Buzz now. The social media space is changing drastically. All the social media enthusiast must be interested to see the features war between the two companies (Facebook and Google) for their social networking platform There is a question running around about the success of Google Plus, as it has given two big failures as Google buzz and Google Wave. Hence a big chunk is skeptical about the...

Print adverts Vs Online adverts

Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats. As ads continue to disseminate, advertisers must adopt strategies that address the target market and stand out among the ad clutter, leading viewers to notice, consider, and recall the ad’s message. So the question is which kind of OOH advertising to follow? Print advertising or online advertising? So print advertising, as per...

AMBIENT MARKETING: EXPECT THE UNEXPECTED

If we sit and analyze the advertising world today, we may come across few developments. Wikipedia acknowledges mainly four of these. A decline in the power of traditional media, a greater demand for point-of-sale communications, need for precise audience targeting and increase in versatility. This led to the development of ambient marketing. Ambient was first used in relation to advertising in 1996 by Concord Advertising, a...

Ad Attacks

Companies spend a lot of money on naming their brand , researching about their audience’s needs, positioning it accordingly, targeting and advertising it, hoping their brand identity scores a basket in the image formation. And what do they finally end up doing? Ad attacking  their competitors. What do you call this? Another marketing stratagem? Some 7Ps jumbled magic? Or is it some plain tactic ignorance? Well I’d say the...

AD JINGLES? NOT ANYMORE !!

Would I make you laugh like mad if I reminded you of an ad slogan…? Washing powder Nirma Washing powder Nirma doodh si safedi Nirma se aaye rangeen kapde bhi khil khil jaaye Sabki pasand Nirma… Washing powder Nirma Washing powder Nirma NIRMA!!! Yes…that rings a bell in your brains, isn’t it? This is something which makes me say, what brilliance did Nirma show. Despite the tough competition from Surf Excel and Ariel,...