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Exaggeration in advertisements!!

We have seen advertisements with emotional content like the latest Titan with Aamir Khan acting as the CEO, rational content like the Dove soap ad, and humorous content like the recent Maruti ads talking of mileage. There is another trend hitting off in this industry. It is of “exaggeration”. It is also called as “visual hyperbole” by some. Take the example of the series of Fructus ‘long and strong’ shampoo ads and...

Tata Nano: TVC

TATA Nano: Aapki Khushiyon ki Chaabi And there it came…I was wondering why are they not releasing a TVC for Tata Nano. It came and it came with everything it stands for.  I’ve been terribly bored of car TVCs of different car brands, which kind of look the same.  They will choose most picturesque locations,  and our ‘desirable’ car will be taking turns in slow motion or sometimes speeding on clean roads and then doing all the...

Vodafone 3G Adverts: personal Opinion

Vodafone 3G ad-How will it look like? I have been quite intrigued about something lately. And that is, the ongoing 3G hype in the market. Two prominent players in telecom industry have rolled out their 3G services(BSNL and Airtel). I have seen the TVC for airtel. What intrigues me is how Vodafone’s 3G ad would look like. Personally, I have been a fan of Vodafone’s ad for of course the high brand recall they have brought for...

Haywards5000; Mardangiri and Hausla Buland

Company:      SABMiller India Brand:            hayward 5000 Advt Type:     Television Commercial and Street shows Advt Agency:  Jagran Solutions, India Advt Title:       Hausala Buland Theme:           Mardangiri My Views: The commercial has the theme of ‘Mardangiri’. A good commercial in terms of way of communication. The Sanjay dutt has an iconic personality of so called ‘Mard’; so he fits best in...

Finally Munni ZANDU Balm ho hi gayi

Finaly ‘Munni Badnaam Hui’ songs controversy is ended up with a un-expected note that ‘Malaika Arora’ will be a new brand ambassador for Zandu brand of Emami. When all this exercise was going on.. I was just trying to figure out more information about following; Zandu Balm as a Brand and it’s Brand strategy? How does the word ‘Jhandu’ (pronounced same as Zandu ) came to the common...

Iodex Headfast: TVC

Company         : Glaxo SmithCline Brand              : Iodex Headfast Advt Agency  : JWT, Delhi, India Advt Type      : TVC Advt Title       : ForeHead Canvass, Iodex : Iodex is in the market since year 1919. If we talk in terms of positioning ‘Iodex’ is being positioned as a balm used for general body pains, more preferably ‘below the neck’ pains. All the adverts are focussed in family environment,...