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mEducation : A new drive

Need not say that education is one among the most lucrative and evergrowing segment from business perspective. No doubt why huge investments are made by companies in education sector. Recently I got to know about Hungama’s tie up with Aptech. When I dig deeper into it, got to know about a new untapped segment to be aggressively tapped by Hungama, and the segment is called as mEducation. What is mEducation? mEducation...

Google Plus, What Next…

Social networking as a business has been evolved from connecting with friends on Friendster, building groups on MySpace to creating communities on Orkut and then to another world like Facebook which has set many social networking standards. Strategy: I always say Facebook renovates and Google innovates, meaning Facebook has done vertical integration or growth by building various features into single product, but Google is...

AD JINGLES? NOT ANYMORE !!

Would I make you laugh like mad if I reminded you of an ad slogan…? Washing powder Nirma Washing powder Nirma doodh si safedi Nirma se aaye rangeen kapde bhi khil khil jaaye Sabki pasand Nirma… Washing powder Nirma Washing powder Nirma NIRMA!!! Yes…that rings a bell in your brains, isn’t it? This is something which makes me say, what brilliance did Nirma show. Despite the tough competition from Surf Excel and Ariel,...

Ads – To be continued

You must have seen the LG phone ad of Genelia D’souza trying to drive off when her car gets stuck between two other cars. And then a message is received on her cell phone….”you are late”… she tries to take someone’s scooty….and …?? It says “to be continued…” Yes, we are talking about, “to be continued” ads, or as I call them, Ads – To be continued …. “Cliffhangers”. Cliffhanger as per Wikipedia is an ending...

Brand Nomenclature: No More Experiments

My brand is my baby. What do I call it? Yes naming a brand or a sub brand is difficult. Have you ever noticed that companies usually play safe and keep numeric for technological products, French words for fashion related brands and go for Italian words if food products are in question? People hardly go for neutral names. They don’t experiment with nomenclature anymore. There are many reasons to it. Firstly, this is because...

Marketing Promotions – Where is the Line ??

Where is the line??? Two days before I was sitting with my MD and discussing our communication plans, where should we advertise and by what means? So there I was surrounding by some really lucrative terms like advertising, branding, brand language, direct marketing, ATL, BTL, TTL, graphic design, marketing communication, marketing collateral, packaging, publicity, sponsorship, public relations, sales, sales promotion and...