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Finally Munni ZANDU Balm ho hi gayi

Finaly ‘Munni Badnaam Hui’ songs controversy is ended up with a un-expected note that ‘Malaika Arora’ will be a new brand ambassador for Zandu brand of Emami. When all this exercise was going on.. I was just trying to figure out more information about following; Zandu Balm as a Brand and it’s Brand strategy? How does the word ‘Jhandu’ (pronounced same as Zandu ) came to the common...

Is Cadbury replacing Traditional Sweets and Kurkur...

I am going to talk about two products which I think are changing their positioning in order to penetrate and create a long term sustainability in Indian market. These two products are Cadbury and Kurkure. Cadbury’s recent commercial ‘Din ka Shumbarambh‘ is liked and praised by many people. The extension of ‘Kuch Meetha ho Jaaye’ from series of ‘Pappu Pass Ho Gaya‘, ‘Miss...

Customer Centric Innovations – part 2

Customer centric innovation: part 2 Some time back I wrote an article on Customer Centric Innovation where I took examples from daily life chores like VIM bar, Mc aloo Tikki and Scooty etc. I just saw one more recent example of G-Mail’s Priority Inbox. Innovation is the key to success. Gmail has very recently launched a new system of filtering emails, on priority basis. Is it a really Innovation or Modification?? I would say...

Whisper Vs Stayfree: Marketing Study

Whisper Vs Stayfree: Marketing Study Brand Comparison: Whisper Stayfree Company P&G; Johnson n Johnson Target Customer 15-20 years females 15-30 years females Target Segment Premium Mid Tier Desired Positioning Premium but satisfies the needs both physically n emotionally. To stand out from queue. *Frame of Reference Sense of Security n Feminity Overnight protection n affordable Brand Personification Empathetic,...

Brand Co-creation Vs Brand Endorsements – Ek...

“Brand Co-creation Vs. Brand Endorsements” Ek aur ‘Sach’ by Tendulkar Last week I was in Big Bazzar for my routine shopping, I wanted to buy toothpaste. I just wanted any good mouth freshening Gel. I saw new toothpaste in racks, it was ‘Sach’. The display was shown with a big poster of Sachin Tendulkar and with a tagline ‘Din ki Shuruwat Sach se’. Initially I thought it as a one more brand Endorsed by Sachin. But I was...

Channel Market Vs Buyer’s Market in Indian Context...

Channel Market Vs Buyer’s Market in Indian Context I was in Sofia, Europe for six months. It was an international scholarship. Truly speaking we had enough free time to spend as compare to our studies in India. Just to utilize the time me and Varun (my friend) decided to do a research study on ‘Retail Layouts and its effect on consumer behavior’. I am not going to write much about the research part here, but during the...