Ad Attacks

Companies spend a lot of money on naming their brand , researching about their audience’s needs, positioning it accordingly, targeting and advertising it, hoping their brand identity scores a basket in the image formation. And what do they finally end up doing? Ad attacking  their competitors. What do you call this? Another marketing stratagem? Some 7Ps jumbled magic? Or is it some plain tactic ignorance? Well I’d say the...

Google Plus, What Next…

Social networking as a business has been evolved from connecting with friends on Friendster, building groups on MySpace to creating communities on Orkut and then to another world like Facebook which has set many social networking standards. Strategy: I always say Facebook renovates and Google innovates, meaning Facebook has done vertical integration or growth by building various features into single product, but Google is...

EXTENSION OF THE BRANDS: A GAMBLE!

EXTENSION OF THE BRANDS: A GAMBLE! Brand extension. To do it or not!! That is the question. Every successful brand which is going strong in the market has one reason behind it. It’s association with the customers and the consumers. And it is this strong association that ultimately leads to profits and sales. So how to take leverage of this? Is the answer Brand extension? May be or may be not. It is a gamble any company has...

Social Media Marketing:A handy tool

Conroy James said, “Social media at one point is helping businesses in gaining attention of targeted customers while at the other point; it facilitates quick response from targeted customers. Tracking response of visitors is important at social media websites in order to know whether the investment is right or wrong.” As per Digital Expressions, “While 78% percent of the respondents said they are using social media, only 41%...

PRODUCT PLACEMENTS: IS IT AN EXCELLENT PLATFORM??

As per Wikipedia, Product placement, also called as embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. How stuffworks.com describes it as a sort of “art imitating art imitating life” scenario — where ads are imitating the practice of product placement. So is it an...

Common faces: The New Ambassadors

You see a girl with beautiful curls jumping in an ad and explaining how Dove made it possible. But what do you know, there are more such ads. So what is the common thread? Well, all these ads have new faces rather than celebrity ambassadors. Is this a beginning of a new trend? Or is it an old strategy put into application now? It is the latter as per my knowledge. It is a strategy which has gained momentum now. So why choose...