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College Ranking Surveys and New Approach by CollegeKhabar.com

College Ranking Surveys and New Approach by CollegeKhabar.com

Every year many Indian colleges ranking has been published in India by Mint, Outlook India-Today etc. What exactly is the purpose of ranking done by survey agencies? What are the limitations of survey agencies and students? Let’s have a look in 2×2 metrics.

Benefits to survey agencies

Benefits to aspirants
  1. Publicity of survey agencies.
  2. Sponsorships from various Schools
  3. Earning by promoting particular college up in   the ranking just for the sake of certain sum of money. (*my view – I am not pointing any survey agency here)
  1. Comparison of colleges on certain parameters.
  2. Help in selecting right colleges
Limitations for Survey agencies
Limitations for Aspirants
  1. Very specific parameters of ranking.
  2. Decision makers are the survey agencies, or institutions. Which may be biased?
  3. Very few colleges actually participate or reveal the information asked by survey agencies.
  4. Ratings are generally based on many statistical parameters which may miss the qualitative factors completely.
  5. Understanding of parameters is subjective.
  1. Most of the aspirants are not aware of the methods used in ranking the colleges.
  2. They have to choose from cer
    tain colleges selected by survey agencies.
  3. They get information of only selected parameters, which may or may not influence their decision of admissions.
  4. Different colleges advertise/promote their college rankings done by different unknown agencies, magazines or publications.

Criticism of Rankings of colleges:
The ranking of colleges in India is always a subject to criticism by various stakeholders of education viz. aspirants, students, faculties and alumni etc. Many colleges show their top ranks in various surveys done by different survey agencies. We always feel that there is some internal mis-appropriation done by survey agencies.
I feel that the users/consumers of the product can actually tell the pros and cons of using it; similarly the ranking is being published for students/aspirants, then why the opinion and views of the students are not taken in to account while deciding the parameters or while judging and evaluating them?
CollegeKhabar Engineering College Ranking 2010:
Collegekhabar.com has started a campaign few days back to rank the Indian engineering colleges. One might feel, yet another ranking to create even more confusion. But CollegeKhabar.com has hit the correct point to evaluate the ranking; they have included all the stakeholders of the college to participate in ranking. It means the students, alumni and faculties are the ones who will participate to select and rank the right college.  CollegeKhabar team did some secondary research and found out that “Students assign more weight to the “Placements” than other parameters like faculty-student ratio, Infrastructure or Intellectual capital etc which other firms are using in their ranking. So, now participant to the survey has been asked to consider following criteria while ranking any college.
  • Institute where do top recruiters go first?
  • Institute which have the better placements?
  • Institute with the best academic environment?
  • Institute with the best corporate relations?
Now since the opinions of students and alumni are being focused in the ranking, it gives more credibility to the result, as it helps up to a certain extent in reducing the limitations mentioned in above metrics. Students have shown greater interest as first time their opinion will be counted in ranking.
For Further details of CollegeKhabar Engineering College Ranking – 2010’please visit
Voting has already been started. I am eager to see the difference between rankings done by survey agencies and students.

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