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ET Equality Matrimonial: Print Ad

ET Equality Matrimonial: Print Ad
ET Equality Matrimonial: Print Ad

Company:        Bannett Coleman and Co Ltd.
Advt Agency:   Shop, India
Advt Type:       Print media
Advt Title:        Equality Matrimonial

My Views: Quite simple Ad. Since picture do not convey any exact message it makes you to read the text. While looking at this Ad I got to remember a blog by Rashmi Bansal (Youth Curry) – ‘Sugar Free Matrimonial‘. Since the matrimonial market is getting commodized, companies are coming up with some different offerings. Matrimony site especially for ‘Mangliks‘ is an example. Here too the concept of ‘equality’ is being raised in Ad just for differentiation. The statements used in text are quite simple but effective, as any Indian family can create a association with it.

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