Indian Marketing Blog

Google Plus, What Next… Social networking as a business has been evolved from connecting with friends on Friendster, building groups on MySpace to creating communities on Orkut and then to another world like Facebook which has set many social networking standards. Strategy: I always say Facebook renovates and Google innovates, meaning Facebook has done vertical integration or growth by building various features into single product, but Google is about acquiring new trends and...

EXTENSION OF THE BRANDS: A GAMBLE!

EXTENSION OF THE BRANDS: A GAMBLE! Brand extension. To do it or not!! That is the question. Every successful brand which is going strong in the market has one reason behind it. It’s association with the customers and the consumers. And it is this strong association that ultimately leads to profits and sales. So how to take leverage of this? Is the answer Brand extension? May be or may be not. It is a gamble any company has...

Social Media Marketing:A handy tool

Conroy James said, “Social media at one point is helping businesses in gaining attention of targeted customers while at the other point; it facilitates quick response from targeted customers. Tracking response of visitors is important at social media websites in order to know whether the investment is right or wrong.” As per Digital Expressions, “While 78% percent of the respondents said they are using social media,...

PRODUCT PLACEMENTS: IS IT AN EXCELLENT PLATFORM??

As per Wikipedia, Product placement, also called as embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. How stuffworks.com describes it as a sort of “art imitating art imitating life” scenario — where ads are imitating the practice of product placement. So is it an...

AD JINGLES? NOT ANYMORE !!

Would I make you laugh like mad if I reminded you of an ad slogan…? Washing powder Nirma Washing powder Nirma doodh si safedi Nirma se aaye rangeen kapde bhi khil khil jaaye Sabki pasand Nirma… Washing powder Nirma Washing powder Nirma NIRMA!!! Yes…that rings a bell in your brains, isn’t it? This is something which makes me say, what brilliance did Nirma show. Despite the tough competition from Surf Excel and...

Exaggeration in advertisements!!

We have seen advertisements with emotional content like the latest Titan with Aamir Khan acting as the CEO, rational content like the Dove soap ad, and humorous content like the recent Maruti ads talking of mileage. There is another trend hitting off in this industry. It is of “exaggeration”. It is also called as “visual hyperbole” by some. Take the example of the series of Fructus ‘long and strong’ shampoo ads...

Common faces: The New Ambassadors

You see a girl with beautiful curls jumping in an ad and explaining how Dove made it possible. But what do you know, there are more such ads. So what is the common thread? Well, all these ads have new faces rather than celebrity ambassadors. Is this a beginning of a new trend? Or is it an old strategy put into application now? It is the latter as per my knowledge. It is a strategy which has gained momentum now. So why choose...

Ads – To be continued

You must have seen the LG phone ad of Genelia D’souza trying to drive off when her car gets stuck between two other cars. And then a message is received on her cell phone….”you are late”… she tries to take someone’s scooty….and …?? It says “to be continued…” Yes, we are talking about, “to be continued” ads, or as I call them, Ads – To be continued …. “Cliffhangers”....

Brand Nomenclature: No More Experiments

My brand is my baby. What do I call it? Yes naming a brand or a sub brand is difficult. Have you ever noticed that companies usually play safe and keep numeric for technological products, French words for fashion related brands and go for Italian words if food products are in question? People hardly go for neutral names. They don’t experiment with nomenclature anymore. There are many reasons to it. Firstly, this is because...