My Views: Nice Ad. The Pulsor has been positioned as a sporty bike, a musculine bike with superior energy; So as the adverts are always focussed on nice stunts. In the given advert also, as the tag-line says ‘Light Sports’ the stunts are not dangerous but eye catching. The Pulsor has been promoted with a web page www.mypulsor.com and a official youtube channel called ‘Pulsor maniacs‘. In terms of brand recall I will rate it above average.
the concept of 135 pulsar itself sounds crazy to me..dis exactly shows why marketeers r so greedy and they will do whatever possible to ensure that dey have good sales even at the cost of a brand..Only 200cc and above justifies the persona of a pulsar..
Well if you carefully see… Its not only Arnold who exists with huge body but there are other people with decent bodies… event those decent bodies are also body builders only…. So 220cc 180cc 150cc 135cc are all masculine but then definitely male campaign was very good… if you drive all the variants of pulsars then you will understand… 180 and 220 are difficult to drive.. unless one is strong… 135cc is far light on the handling part… this concept of Variants i.e. 135 150 180 220cc is taken from the FMCG is what i felt… just like pepsi 2lts, 300ml, 200ml, my can… Bajaj wants to portray an image that its your same definitely male pulsar at a different energy level to suit your style… Not all can drive 220 and not everyone suit for 135cc is what i feel
@ Vimandi: nice points. One big reason to have 180cc or 220cc (despite less sales) is that it overall gives a positioning of sporty bike with more masculine orientation.
I am not agreed on the other fronts like as you said following the concepts of variants as in FMCG. In FMCG the variants are formed on the basis of affordabilty but here the variants are formed based on the demands or requirements of that segment who needs bike with more stamina and energy.
