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Is Cadbury replacing Traditional Sweets and Kurkure replacing Traditional Snacks??

Is Cadbury replacing Traditional Sweets and Kurkur...

I am going to talk about two products which I think are changing their positioning in order to penetrate and create a long term sustainability in Indian market. These two products are Cadbury and Kurkure. Cadbury’s recent commercial ‘Din ka Shumbarambh‘ is liked and praised by many people. The extension of ‘Kuch Meetha ho Jaaye’ from series of ‘Pappu Pass Ho Gaya‘, ‘Miss...
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Gajanan Error: Unable to create directory C:\Inetpub\vhosts\marketingcurry.com\httpdocs/wp-content/uploads/2012/05. Is its parent directory writable by the server? Error: Unable to create directory C:\Inetpub\vhosts\marketingcurry.com\httpdocs/wp-content/uploads/2012/05. Is its parent directory writable by the server?
Cadbury 5 Star: TVC

Cadbury 5 Star: TVC

Company:      Cadbury India Brand:            5 Star Advt Agency: Ogilvy, India Advt Type:     Television Commercial Advt Title:      Jo Khaye, Kho Jaye My Views: One of the most boring television commercial. It seems agency do not find any reasonable way of representing ‘Jo Khaye, Kho Jaye’ theme. The previous commercials on the same theme, wherein a thief tries to steal from a person...
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Gajanan Error: Unable to create directory C:\Inetpub\vhosts\marketingcurry.com\httpdocs/wp-content/uploads/2012/05. Is its parent directory writable by the server? Error: Unable to create directory C:\Inetpub\vhosts\marketingcurry.com\httpdocs/wp-content/uploads/2012/05. Is its parent directory writable by the server?