Is Cadbury replacing Traditional Sweets and Kurkur...

I am going to talk about two products which I think are changing their positioning in order to penetrate and create a long term sustainability in Indian market. These two products are Cadbury and Kurkure. Cadbury’s recent commercial ‘Din ka Shumbarambh‘ is liked and praised by many people. The extension of ‘Kuch Meetha ho Jaaye’ from series of ‘Pappu Pass Ho Gaya‘, ‘Miss...