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Brand Co-creation Vs Brand Endorsements – Ek aur ‘Sach’ by Tendulkar

Brand Co-creation Vs Brand Endorsements – Ek...

“Brand Co-creation Vs. Brand Endorsements” Ek aur ‘Sach’ by Tendulkar Last week I was in Big Bazzar for my routine shopping, I wanted to buy toothpaste. I just wanted any good mouth freshening Gel. I saw new toothpaste in racks, it was ‘Sach’. The display was shown with a big poster of Sachin Tendulkar and with a tagline ‘Din ki Shuruwat Sach se’. Initially I thought it as a one more brand Endorsed by...
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Gajanan Error: Unable to create directory C:\Inetpub\vhosts\marketingcurry.com\httpdocs/wp-content/uploads/2012/05. Is its parent directory writable by the server? Error: Unable to create directory C:\Inetpub\vhosts\marketingcurry.com\httpdocs/wp-content/uploads/2012/05. Is its parent directory writable by the server?

35 Crore Ad Deal with Amir…. is it to ‘...

Recently there was news about Amir Khan being paid 35 Crores for an Ad deal with UAE Based telecommunication provider ‘Etisalat’ for three years contract. It made me think “Is paying such a huge Amount is worth for an Ad deal or Celebrity Endorsement”??? Certainly I couldn’t make my mind to justify the deal. I feel that celebrity endorsement can help a brand to have a reach in mass market; but I...
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Gajanan Error: Unable to create directory C:\Inetpub\vhosts\marketingcurry.com\httpdocs/wp-content/uploads/2012/05. Is its parent directory writable by the server? Error: Unable to create directory C:\Inetpub\vhosts\marketingcurry.com\httpdocs/wp-content/uploads/2012/05. Is its parent directory writable by the server?