Recently there was news about Amir Khan being paid 35 Crores for an Ad deal with UAE Based telecommunication provider ‘Etisalat’ for three years contract.
It made me think “Is paying such a huge Amount is worth for an Ad deal or Celebrity Endorsement”???
Certainly I couldn’t make my mind to justify the deal. I feel that celebrity endorsement can help a brand to have a reach in mass market; but I...
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