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AMBIENT MARKETING: EXPECT THE UNEXPECTED

If we sit and analyze the advertising world today, we may come across few developments. Wikipedia acknowledges mainly four of these. A decline in the power of traditional media, a greater demand for point-of-sale communications, need for precise audience targeting and increase in versatility. This led to the development of ambient marketing. Ambient was first used in relation to advertising in 1996 by Concord Advertising, a...

Ad Attacks

Companies spend a lot of money on naming their brand , researching about their audience’s needs, positioning it accordingly, targeting and advertising it, hoping their brand identity scores a basket in the image formation. And what do they finally end up doing? Ad attacking  their competitors. What do you call this? Another marketing stratagem? Some 7Ps jumbled magic? Or is it some plain tactic ignorance? Well I’d say the...

Google Plus, What Next…

Social networking as a business has been evolved from connecting with friends on Friendster, building groups on MySpace to creating communities on Orkut and then to another world like Facebook which has set many social networking standards. Strategy: I always say Facebook renovates and Google innovates, meaning Facebook has done vertical integration or growth by building various features into single product, but Google is...

Green Marketing

In marketing, “green” has become the new buzzword. According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. According to Peattie (2001), the evolution of green marketing can be divided into three phases; first phase was termed as “Ecological” green marketing, to help solve environment problems through remedies. Second phase was...

EXTENSION OF THE BRANDS: A GAMBLE!

EXTENSION OF THE BRANDS: A GAMBLE! Brand extension. To do it or not!! That is the question. Every successful brand which is going strong in the market has one reason behind it. It’s association with the customers and the consumers. And it is this strong association that ultimately leads to profits and sales. So how to take leverage of this? Is the answer Brand extension? May be or may be not. It is a gamble any company has...