Twitter Campaign Anything4Jetta by Volkswagen Twitter Campaign – Anything4Jetta Yet another superb campaign by Volkswagen, this time they have used Social media. It was like yet another normal office day, I logged in to Twitter and as a routine looked at the trends. It was #anything4Jetta at the top. It was curious to see what’s happening there. People are going crazy with it. I too get little deeper into it to see why Volkswagen decided to go Social. Why Social campaign by Volkswagen:  ...

The Google Plus Strategy Google plus has created enough Buzz now. The social media space is changing drastically. All the social media enthusiast must be interested to see the features war between the two companies (Facebook and Google) for their social networking platform There is a question running around about the success of Google Plus, as it has given two big failures as Google buzz and Google Wave. Hence a big chunk is skeptical about the success of Google Plus. While...

Print adverts Vs Online adverts Out-of-home advertising (or outdoor advertising) is made up of more than 100 different formats. As ads continue to disseminate, advertisers must adopt strategies that address the target market and stand out among the ad clutter, leading viewers to notice, consider, and recall the ad’s message. So the question is which kind of OOH advertising to follow? Print advertising or online advertising? So print advertising, as per Ajay.J, AVP of SRS group, is a...