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The Google Plus Strategy

The Google Plus Strategy
The Google Plus Strategy

The Google Plus Strategy

Google plus has created enough Buzz now. The social media space is changing drastically. All the social media enthusiast must be interested to see the features war between the two companies (Facebook and Google) for their social networking platform

There is a question running around about the success of Google Plus, as it has given two big failures as Google buzz and Google Wave. Hence a big chunk is skeptical about the success of Google Plus.

While everyday new feature additions are coming up for Google, I am monitoring the same to compare it with Facebook, who set the standard in social media industry.

There are two ways to go ahead your competitors.

1. Provide more value

2. Kill your competitor.

Facebook when launched, it offered many more new things to the social community. The concepts of Social media adverts, Facebook Fan Pages for company, Facebook Deals, Notes, wall and much more. The value offerings are huge in terms of targetting, since it caters almost all social networking needs of different target segments.

Facebook was a success as it was much better than existing social networking sites like Friendster, MySpace, Orkut etc.

But what about Google Plus Strategy?

Since Facebook has already invented a lot in social media space. Google seems to have chosen another strategy. Google is a big company, if they wish they can push Google Plus for another 5 years with massive input of money. They are launching a new feature every other day to compete with the Facebook. Lets look few of the following features:

Facebook Wall – Google Stream

Facebook Group – Google Circles

Facebook Video Chat – Google Hangouts

Facbook Fan Page – Google Entity

Facebook Social Games – Not launched yet (But there is a news that Google invested 500 millions with Zynga so somthing will surely come up soon)

(Facebook has recently launched ‘Sponsored Stories’ – I will surely write about it soon. 🙂  )

Overall, Google Plus is trying to provide the same features with little better UI/UX, to kill the dominance of Facebook. Not just that, if the Google Plus is able to drive in traffic in first 6 months (already 20 million users have registered in first 3 weeks of beta launch), they will start affecting the larger revenue stream of Facebook i.e. Facebook Adverts. If its been hit, it will be difficult for facebook to sustain their R&D to compete with Google Plus.

The strategy of Google Plus is like ‘if you can’t be better, just kill your competitor’.

Now lets see How Facebook responds to it.

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