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Brand character vs. Brand Ambassador

“Utterly butterly delicious…Amul” Yes..thats the famous Amul girl character  singing… something which still resonates in our mind. And then you have Aishwarya Rai saying “You are worth it” .Well that resonated well too. So what’s the difference between the two? Well, we have one ad representing itself with a brand character and another with a brand ambassador. Both well-represented the attitude of the brand. So the question...

Ads – To be continued

You must have seen the LG phone ad of Genelia D’souza trying to drive off when her car gets stuck between two other cars. And then a message is received on her cell phone….”you are late”… she tries to take someone’s scooty….and …?? It says “to be continued…” Yes, we are talking about, “to be continued” ads, or as I call them, Ads – To be continued …. “Cliffhangers”. Cliffhanger as per Wikipedia is an ending...

Brand Nomenclature: No More Experiments

My brand is my baby. What do I call it? Yes naming a brand or a sub brand is difficult. Have you ever noticed that companies usually play safe and keep numeric for technological products, French words for fashion related brands and go for Italian words if food products are in question? People hardly go for neutral names. They don’t experiment with nomenclature anymore. There are many reasons to it. Firstly, this is because...

Brand Ambassadors and Sales

The modern world is filled with advertisements, and it is hard to get noticed. Differentiation is difficult to set and so is to get the viewer’s attention. The various marketing tools like magazines, newspapers, billboards, websites, radio and television etc. are all cuddled up to steal even the customer’s smallest fraction of time, so that they can blabber out everything attractive about their product. But the whole battle...

Facebook Affects Relationships

Vodafone 3G Adverts: personal Opinion

Vodafone 3G ad-How will it look like? I have been quite intrigued about something lately. And that is, the ongoing 3G hype in the market. Two prominent players in telecom industry have rolled out their 3G services(BSNL and Airtel). I have seen the TVC for airtel. What intrigues me is how Vodafone’s 3G ad would look like. Personally, I have been a fan of Vodafone’s ad for of course the high brand recall they have brought for...